Ecwid by Lightspeed vs Wix eCommerce
A side-by-side look at Ecwid by Lightspeed and Wix eCommerce. On our scoring, Wix eCommerce comes out ahead — but the right pick depends on your priorities.
| Platform | Ecwid by LightspeedAll-in-one | |
|---|---|---|
| Scores | ||
| SellingScene score | 4.2/5 | 4.2/5 |
| User rating | 4.2 | 4.1 |
| Reviews | 1,080 | 1,980 |
| Pricing | ||
| Starting price | Free | $29/mo |
| Pricing model | free plan + paid tiers | per month, billed annually |
| Transaction fees | 0% (processing applies) | 0% (processor fees apply) |
| Hosting & setup | ||
| Hosting type | Embeddable widget | Fully hosted (SaaS) |
| Free trial | Free plan available | Free plan available |
| Staff accounts | By plan | Role-based |
| Product limit | 5 free; unlimited on paid | Up to 50,000 products |
| Payments & security | ||
| Payment gateways | 70+ payment providers | Wix Payments + 50+ providers |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | Yes | Yes |
| Catalog & content | ||
| Themes / templates | Inherits host site design | 900+ templates |
| App marketplace | App market & integrations | 500+ apps |
| Multi-currency | Yes | Yes |
| Multi-language | Yes | Yes |
| POS included | Yes | Yes |
| Abandoned cart recovery | Yes | Yes |
| Built-in blog | No | Yes |
| Tools & flexibility | ||
| Drag-and-drop editor | No | Yes |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | Email, chat, phone (higher tiers) | 24/7 callback & live chat |
| Actions | Read review | Read review |
Why pick Ecwid by Lightspeed?
Ecwid is the easiest way to bolt a real store onto a site you already own, syncing one catalog across web, social, and marketplaces. It is not meant to be your primary site builder, so design control stays limited.
Best for: Adding a cart to a site you already have
Read the full Ecwid by Lightspeed reviewWhy pick Wix eCommerce?
Wix offers the most approachable design experience of any builder here, with true drag-and-drop freedom and friendly pricing. It is best for smaller stores — performance and structure can strain under large catalogs.
Best for: Small businesses wanting total design freedom
Read the full Wix eCommerce review