Ecwid by Lightspeed Review
Add a store to any existing website or social page.
Overview
Ecwid (by Lightspeed) is the easiest way to bolt a real store onto a website you already own, syncing one catalog across your site, social channels, and marketplaces. Its free plan is generous.
It is not meant to be your primary site builder, so design control over the surrounding site stays limited — you embed the store into whatever site you already have.
Our verdict
Ecwid is the easiest way to bolt a real store onto a site you already own, syncing one catalog across web, social, and marketplaces. It is not meant to be your primary site builder, so design control stays limited.
Best for: Adding a cart to a site you already have
Key features
Embeds anywhere
Add a fully functional store to any existing website with a snippet of code.
Multi-channel sync
One catalog sells across web, Instagram, Facebook, Amazon, and more.
Generous free plan
Sell a small catalog at no cost before upgrading.
Lightspeed backing
Part of the Lightspeed retail ecosystem for omnichannel sellers.
Pros
- Embeds into any existing website
- Generous free plan
- Sells across social and marketplaces
Cons
- Not a full standalone site builder
- Advanced features need higher tiers
Ideal for
- Adding a cart to a site you already have
- Sellers spanning web, social, and marketplaces
- Small catalogs starting on a free plan
Not ideal for
- Merchants wanting a full standalone site builder
- Stores needing deep storefront design control
Pricing
free plan + paid tiers · 0% (processing applies) transaction fees
Up to 5 products
For growing catalogs
For multi-channel selling
A free plan covers up to 5 products, with Venture (~$25/mo) and Business (~$45/mo) unlocking larger catalogs and multi-channel tools. There are no Ecwid transaction fees beyond processing.
Performance & reliability
Because it embeds into your host site, storefront performance depends partly on that site, but the cart infrastructure itself is fast and reliable.
Support
Email and chat support, with phone on higher tiers, plus a detailed help center. Support scales with your plan.
Full specifications
- Hosting type
- Embeddable widget
- Free trial
- Free plan available
- Themes / templates
- Inherits host site design
- App marketplace
- App market & integrations
- Staff accounts
- By plan
- Multi-currency
- Yes
- POS included
- Yes
- Abandoned cart recovery
- Yes
- Built-in blog
- No
Payments & security
- Payment gateways
- 70+ payment providers
- SSL certificate
- Yes
- PCI compliant
- Yes
- Gift cards
- Yes
Capabilities & limits
- Product limit
- 5 free; unlimited on paid
- Drag-and-drop editor
- No
- Multi-language
- Yes
- API access
- Yes
- Mobile app
- Yes
- Support channels
- Email, chat, phone (higher tiers)
Frequently asked questions
Do I need a website to use Ecwid?+
Ecwid is designed to embed into an existing site, though it also offers a simple standalone "Instant Site" option.
Is the Ecwid free plan usable?+
Yes, for up to 5 products. Larger catalogs and multi-channel selling require a paid tier.
Can Ecwid sell on social media?+
Yes. One catalog syncs to Instagram, Facebook, Amazon, and more from a single dashboard.