Wix eCommerce Review
Drag-and-drop site building with a store attached.
Overview
Wix is the most approachable site builder on the market, offering true pixel-level drag-and-drop design that lets anyone assemble a store without touching code. Its ecommerce tier turns that flexibility into a capable small-business store with a generous template library.
Wix is best for smaller catalogs and design freedom; performance and structure can strain on very large stores, and you cannot swap templates after publishing. For most small businesses, the ease of use is the headline draw.
Our verdict
Wix offers the most approachable design experience of any builder here, with true drag-and-drop freedom and friendly pricing. It is best for smaller stores — performance and structure can strain under large catalogs.
Best for: Small businesses wanting total design freedom
Key features
True drag-and-drop
Place any element anywhere on the canvas for complete creative control without code.
Huge template library
900+ templates spanning every industry give you a fast head start.
Wix App Market
500+ apps extend the store with reviews, bookings, marketing, and more.
Velo by Wix
A built-in development platform lets advanced users add custom logic and databases.
Pros
- True drag-and-drop design freedom
- Affordable entry pricing
- Big template library
Cons
- Cannot switch templates after publishing
- Performance dips on large catalogs
Ideal for
- Small businesses wanting total design freedom
- Beginners who want a guided, approachable builder
- Service businesses combining bookings with selling
Not ideal for
- Very large catalogs or high-volume stores
- Brands that may want to change templates after launch
Pricing
per month, billed annually · 0% (processor fees apply) transaction fees
For new online stores
For growing stores
For scaling stores
Ecommerce plans start at $29/mo (Core), $36/mo (Business), and $159/mo (Business Elite), with no Wix transaction fees beyond payment processing. Entry pricing is friendly; higher tiers unlock advanced shipping, subscriptions, and reporting.
Performance & reliability
Solid hosting and speed for small-to-medium stores. Very large catalogs and heavy app usage can affect performance, so it is best kept to focused inventories.
Support
24/7 support via callback and chat, plus a large help center and the Wix community. Premium support is prioritized on higher plans.
Full specifications
- Hosting type
- Fully hosted (SaaS)
- Free trial
- Free plan available
- Themes / templates
- 900+ templates
- App marketplace
- 500+ apps
- Staff accounts
- Role-based
- Multi-currency
- Yes
- POS included
- Yes
- Abandoned cart recovery
- Yes
- Built-in blog
- Yes
Payments & security
- Payment gateways
- Wix Payments + 50+ providers
- SSL certificate
- Yes
- PCI compliant
- Yes
- Gift cards
- Yes
Capabilities & limits
- Product limit
- Up to 50,000 products
- Drag-and-drop editor
- Yes
- Multi-language
- Yes
- API access
- Yes
- Mobile app
- Yes
- Support channels
- 24/7 callback & live chat
Frequently asked questions
Can I change my Wix template later?+
No. Once your site is published you cannot swap templates — you would rebuild on a new one, so choose carefully up front.
Does Wix take a cut of sales?+
No. Wix charges no transaction fees on its ecommerce plans; you only pay standard payment-processing rates.
Is Wix good for large stores?+
It shines for small-to-medium catalogs. Large, complex stores are better suited to Shopify or BigCommerce.