Wix eCommerce vs WooCommerce
A side-by-side look at Wix eCommerce and WooCommerce. On our scoring, Wix eCommerce comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 4.2/5 | 4.2/5 |
| User rating | 4.1 | 4.4 |
| Reviews | 1,980 | 3,890 |
| Pricing | ||
| Starting price | $29/mo | Free |
| Pricing model | per month, billed annually | free core + hosting & extensions |
| Transaction fees | 0% (processor fees apply) | 0% (payment processor fees apply) |
| Hosting & setup | ||
| Hosting type | Fully hosted (SaaS) | Self-hosted |
| Free trial | Free plan available | Free core plugin |
| Staff accounts | Role-based | Unlimited (role-based) |
| Product limit | Up to 50,000 products | Unlimited |
| Payments & security | ||
| Payment gateways | Wix Payments + 50+ providers | 100+ via extensions (Stripe, PayPal, etc.) |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | Yes | Yes |
| Catalog & content | ||
| Themes / templates | 900+ templates | Thousands (WP ecosystem) |
| App marketplace | 500+ apps | 900+ official extensions |
| Multi-currency | Yes | Yes |
| Multi-language | Yes | Yes |
| POS included | Yes | No |
| Abandoned cart recovery | Yes | Yes |
| Built-in blog | Yes | Yes |
| Tools & flexibility | ||
| Drag-and-drop editor | Yes | Yes |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | 24/7 callback & live chat | Docs, community forums, host/extension support |
| Actions | Read review | Read review |
Why pick Wix eCommerce?
Wix offers the most approachable design experience of any builder here, with true drag-and-drop freedom and friendly pricing. It is best for smaller stores — performance and structure can strain under large catalogs.
Best for: Small businesses wanting total design freedom
Read the full Wix eCommerce reviewWhy pick WooCommerce?
WooCommerce gives you total ownership and zero platform fees, but you trade convenience for responsibility. If you already live in WordPress and have some technical comfort, it is unbeatable on flexibility and cost of goods.
Best for: WordPress users who want full control
Read the full WooCommerce review