Webflow Ecommerce vs Wix eCommerce
A side-by-side look at Webflow Ecommerce and Wix eCommerce. On our scoring, Wix eCommerce comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.8/5 | 4.2/5 |
| User rating | 4.3 | 4.1 |
| Reviews | 870 | 1,980 |
| Pricing | ||
| Starting price | $29/mo | $29/mo |
| Pricing model | Ecommerce Standard, billed annually | per month, billed annually |
| Transaction fees | 2% on Standard, 0% on higher tiers | 0% (processor fees apply) |
| Hosting & setup | ||
| Hosting type | Fully hosted (SaaS) | Fully hosted (SaaS) |
| Free trial | Free plan available | Free plan available |
| Staff accounts | Role-based by plan | Role-based |
| Product limit | Up to 3,000 (by plan) | Up to 50,000 products |
| Payments & security | ||
| Payment gateways | Stripe, PayPal, Apple Pay | Wix Payments + 50+ providers |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | No | Yes |
| Catalog & content | ||
| Themes / templates | Templates + full custom design | 900+ templates |
| App marketplace | Growing app marketplace | 500+ apps |
| Multi-currency | No | Yes |
| Multi-language | Yes | Yes |
| POS included | No | Yes |
| Abandoned cart recovery | Yes | Yes |
| Built-in blog | Yes | Yes |
| Tools & flexibility | ||
| Drag-and-drop editor | Yes | Yes |
| API access | Yes | Yes |
| Mobile app | No | Yes |
| Support channels | Email/ticket, University, community forum | 24/7 callback & live chat |
| Actions | Read review | Read review |
Why pick Webflow Ecommerce?
Webflow gives designers near-total visual control without writing code, producing some of the most distinctive stores on the web. The learning curve is real and its commerce features stay lighter than dedicated platforms.
Best for: Designers building pixel-perfect custom stores
Read the full Webflow Ecommerce reviewWhy pick Wix eCommerce?
Wix offers the most approachable design experience of any builder here, with true drag-and-drop freedom and friendly pricing. It is best for smaller stores — performance and structure can strain under large catalogs.
Best for: Small businesses wanting total design freedom
Read the full Wix eCommerce review