Shopify vs Wix eCommerce
A side-by-side look at Shopify and Wix eCommerce. On our scoring, Shopify comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 4.7/5 | 4.2/5 |
| User rating | 4.7 | 4.1 |
| Reviews | 5,421 | 1,980 |
| Pricing | ||
| Starting price | $39/mo | $29/mo |
| Pricing model | per month, billed monthly | per month, billed annually |
| Transaction fees | 2.9% + 30¢ (0% with Shopify Payments) | 0% (processor fees apply) |
| Hosting & setup | ||
| Hosting type | Fully hosted (SaaS) | Fully hosted (SaaS) |
| Free trial | 3 days + $1/mo for 3 months | Free plan available |
| Staff accounts | 2–15 by plan | Role-based |
| Product limit | Unlimited | Up to 50,000 products |
| Payments & security | ||
| Payment gateways | 100+ gateways + Shopify Payments | Wix Payments + 50+ providers |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | Yes | Yes |
| Catalog & content | ||
| Themes / templates | 12 free, 100+ paid | 900+ templates |
| App marketplace | 8,000+ apps | 500+ apps |
| Multi-currency | Yes | Yes |
| Multi-language | Yes | Yes |
| POS included | Yes | Yes |
| Abandoned cart recovery | Yes | Yes |
| Built-in blog | Yes | Yes |
| Tools & flexibility | ||
| Drag-and-drop editor | Yes | Yes |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | 24/7 live chat, phone callback, email | 24/7 callback & live chat |
| Actions | Read review | Read review |
Why pick Shopify?
Shopify remains the platform to beat. Its polished admin, best-in-class checkout, and enormous app ecosystem make it the safest choice for most merchants — provided you are comfortable using Shopify Payments to avoid extra transaction fees.
Best for: Growing brands that want everything in one place
Why pick Wix eCommerce?
Wix offers the most approachable design experience of any builder here, with true drag-and-drop freedom and friendly pricing. It is best for smaller stores — performance and structure can strain under large catalogs.
Best for: Small businesses wanting total design freedom