Meta Shops vs Wix eCommerce
A side-by-side look at Meta Shops and Wix eCommerce. On our scoring, Wix eCommerce comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.6/5 | 4.2/5 |
| User rating | 3.7 | 4.1 |
| Reviews | 2,050 | 1,980 |
| Pricing | ||
| Starting price | Free | $29/mo |
| Pricing model | free to set up + selling fees | per month, billed annually |
| Transaction fees | 5% per shipment (or $0.40 for orders ≤ $8) | 0% (processor fees apply) |
| Hosting & setup | ||
| Hosting type | Social commerce | Fully hosted (SaaS) |
| Free trial | Free to set up | Free plan available |
| Staff accounts | Business Manager roles | Role-based |
| Product limit | Catalog-based | Up to 50,000 products |
| Payments & security | ||
| Payment gateways | Meta Checkout / partner platforms | Wix Payments + 50+ providers |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | No | Yes |
| Catalog & content | ||
| Themes / templates | Limited storefront styling | 900+ templates |
| App marketplace | Commerce platform integrations | 500+ apps |
| Multi-currency | Yes | Yes |
| Multi-language | Yes | Yes |
| POS included | No | Yes |
| Abandoned cart recovery | No | Yes |
| Built-in blog | No | Yes |
| Tools & flexibility | ||
| Drag-and-drop editor | No | Yes |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | Help center, limited support | 24/7 callback & live chat |
| Actions | Read review | Read review |
Why pick Meta Shops?
Meta Shops lets brands turn an existing Facebook and Instagram following into a tappable storefront with minimal setup. It works best as a sales channel alongside a real store, and checkout features vary a lot by region.
Best for: Brands with an active Facebook or Instagram audience
Read the full Meta Shops reviewWhy pick Wix eCommerce?
Wix offers the most approachable design experience of any builder here, with true drag-and-drop freedom and friendly pricing. It is best for smaller stores — performance and structure can strain under large catalogs.
Best for: Small businesses wanting total design freedom
Read the full Wix eCommerce review