Gumroad vs Wix eCommerce
A side-by-side look at Gumroad and Wix eCommerce. On our scoring, Wix eCommerce comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 4.0/5 | 4.2/5 |
| User rating | 4.1 | 4.1 |
| Reviews | 1,890 | 1,980 |
| Pricing | ||
| Starting price | Free | $29/mo |
| Pricing model | no monthly fee, flat per-sale fee | per month, billed annually |
| Transaction fees | 10% flat fee per sale (plus processing) | 0% (processor fees apply) |
| Hosting & setup | ||
| Hosting type | Fully hosted (SaaS) | Fully hosted (SaaS) |
| Free trial | Free to start | Free plan available |
| Staff accounts | Single account | Role-based |
| Product limit | Unlimited | Up to 50,000 products |
| Payments & security | ||
| Payment gateways | Gumroad-managed (cards, PayPal) | Wix Payments + 50+ providers |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | No | Yes |
| Catalog & content | ||
| Themes / templates | Simple profile storefront | 900+ templates |
| App marketplace | Zapier & integrations | 500+ apps |
| Multi-currency | Yes | Yes |
| Multi-language | No | Yes |
| POS included | No | Yes |
| Abandoned cart recovery | No | Yes |
| Built-in blog | No | Yes |
| Tools & flexibility | ||
| Drag-and-drop editor | No | Yes |
| API access | Yes | Yes |
| Mobile app | No | Yes |
| Support channels | Email & help center | 24/7 callback & live chat |
| Actions | Read review | Read review |
Why pick Gumroad?
Gumroad is the fastest way for a creator to start charging for digital products, with a setup measured in minutes and zero monthly cost. The flat 10% fee is steep at volume, and the storefront is intentionally bare-bones.
Best for: Creators selling ebooks, files, and memberships fast
Read the full Gumroad reviewWhy pick Wix eCommerce?
Wix offers the most approachable design experience of any builder here, with true drag-and-drop freedom and friendly pricing. It is best for smaller stores — performance and structure can strain under large catalogs.
Best for: Small businesses wanting total design freedom
Read the full Wix eCommerce review