Ecwid by Lightspeed vs WooCommerce
A side-by-side look at Ecwid by Lightspeed and WooCommerce. On our scoring, WooCommerce comes out ahead — but the right pick depends on your priorities.
| Platform | Ecwid by LightspeedAll-in-one | |
|---|---|---|
| Scores | ||
| SellingScene score | 4.2/5 | 4.2/5 |
| User rating | 4.2 | 4.4 |
| Reviews | 1,080 | 3,890 |
| Pricing | ||
| Starting price | Free | Free |
| Pricing model | free plan + paid tiers | free core + hosting & extensions |
| Transaction fees | 0% (processing applies) | 0% (payment processor fees apply) |
| Hosting & setup | ||
| Hosting type | Embeddable widget | Self-hosted |
| Free trial | Free plan available | Free core plugin |
| Staff accounts | By plan | Unlimited (role-based) |
| Product limit | 5 free; unlimited on paid | Unlimited |
| Payments & security | ||
| Payment gateways | 70+ payment providers | 100+ via extensions (Stripe, PayPal, etc.) |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | Yes | Yes |
| Catalog & content | ||
| Themes / templates | Inherits host site design | Thousands (WP ecosystem) |
| App marketplace | App market & integrations | 900+ official extensions |
| Multi-currency | Yes | Yes |
| Multi-language | Yes | Yes |
| POS included | Yes | No |
| Abandoned cart recovery | Yes | Yes |
| Built-in blog | No | Yes |
| Tools & flexibility | ||
| Drag-and-drop editor | No | Yes |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | Email, chat, phone (higher tiers) | Docs, community forums, host/extension support |
| Actions | Read review | Read review |
Why pick Ecwid by Lightspeed?
Ecwid is the easiest way to bolt a real store onto a site you already own, syncing one catalog across web, social, and marketplaces. It is not meant to be your primary site builder, so design control stays limited.
Best for: Adding a cart to a site you already have
Read the full Ecwid by Lightspeed reviewWhy pick WooCommerce?
WooCommerce gives you total ownership and zero platform fees, but you trade convenience for responsibility. If you already live in WordPress and have some technical comfort, it is unbeatable on flexibility and cost of goods.
Best for: WordPress users who want full control
Read the full WooCommerce review