Ecwid by Lightspeed vs Webflow Ecommerce
A side-by-side look at Ecwid by Lightspeed and Webflow Ecommerce. On our scoring, Ecwid by Lightspeed comes out ahead — but the right pick depends on your priorities.
| Platform | Ecwid by LightspeedAll-in-one | |
|---|---|---|
| Scores | ||
| SellingScene score | 4.2/5 | 3.8/5 |
| User rating | 4.2 | 4.3 |
| Reviews | 1,080 | 870 |
| Pricing | ||
| Starting price | Free | $29/mo |
| Pricing model | free plan + paid tiers | Ecommerce Standard, billed annually |
| Transaction fees | 0% (processing applies) | 2% on Standard, 0% on higher tiers |
| Hosting & setup | ||
| Hosting type | Embeddable widget | Fully hosted (SaaS) |
| Free trial | Free plan available | Free plan available |
| Staff accounts | By plan | Role-based by plan |
| Product limit | 5 free; unlimited on paid | Up to 3,000 (by plan) |
| Payments & security | ||
| Payment gateways | 70+ payment providers | Stripe, PayPal, Apple Pay |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | Yes | No |
| Catalog & content | ||
| Themes / templates | Inherits host site design | Templates + full custom design |
| App marketplace | App market & integrations | Growing app marketplace |
| Multi-currency | Yes | No |
| Multi-language | Yes | Yes |
| POS included | Yes | No |
| Abandoned cart recovery | Yes | Yes |
| Built-in blog | No | Yes |
| Tools & flexibility | ||
| Drag-and-drop editor | No | Yes |
| API access | Yes | Yes |
| Mobile app | Yes | No |
| Support channels | Email, chat, phone (higher tiers) | Email/ticket, University, community forum |
| Actions | Read review | Read review |
Why pick Ecwid by Lightspeed?
Ecwid is the easiest way to bolt a real store onto a site you already own, syncing one catalog across web, social, and marketplaces. It is not meant to be your primary site builder, so design control stays limited.
Best for: Adding a cart to a site you already have
Read the full Ecwid by Lightspeed reviewWhy pick Webflow Ecommerce?
Webflow gives designers near-total visual control without writing code, producing some of the most distinctive stores on the web. The learning curve is real and its commerce features stay lighter than dedicated platforms.
Best for: Designers building pixel-perfect custom stores
Read the full Webflow Ecommerce review