Ecwid by Lightspeed vs Etsy
A side-by-side look at Ecwid by Lightspeed and Etsy. On our scoring, Ecwid by Lightspeed comes out ahead — but the right pick depends on your priorities.
| Platform | Ecwid by LightspeedAll-in-one | |
|---|---|---|
| Scores | ||
| SellingScene score | 4.2/5 | 3.8/5 |
| User rating | 4.2 | 4.1 |
| Reviews | 1,080 | 5,120 |
| Pricing | ||
| Starting price | Free | Free |
| Pricing model | free plan + paid tiers | pay per listing + selling fees |
| Transaction fees | 0% (processing applies) | 6.5% transaction fee + $0.20 per listing |
| Hosting & setup | ||
| Hosting type | Embeddable widget | Marketplace |
| Free trial | Free plan available | No subscription required |
| Staff accounts | By plan | Limited |
| Product limit | 5 free; unlimited on paid | Unlimited listings |
| Payments & security | ||
| Payment gateways | 70+ payment providers | Etsy Payments |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | Yes | Yes |
| Catalog & content | ||
| Themes / templates | Inherits host site design | Shop customization |
| App marketplace | App market & integrations | Etsy integrations |
| Multi-currency | Yes | Yes |
| Multi-language | Yes | Yes |
| POS included | Yes | Yes |
| Abandoned cart recovery | Yes | No |
| Built-in blog | No | No |
| Tools & flexibility | ||
| Drag-and-drop editor | No | No |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | Email, chat, phone (higher tiers) | Email, help center, limited chat |
| Actions | Read review | Read review |
Why pick Ecwid by Lightspeed?
Ecwid is the easiest way to bolt a real store onto a site you already own, syncing one catalog across web, social, and marketplaces. It is not meant to be your primary site builder, so design control stays limited.
Best for: Adding a cart to a site you already have
Read the full Ecwid by Lightspeed reviewWhy pick Etsy?
Etsy connects independent makers with a built-in audience that specifically wants handmade, vintage, and craft goods, so discovery comes almost for free. Rising fees, mandatory ad costs, and tightening policies have frustrated many long-time sellers.
Best for: Makers selling handmade, vintage, or craft items
Read the full Etsy review