Amazon vs Ecwid by Lightspeed
A side-by-side look at Amazon and Ecwid by Lightspeed. On our scoring, Ecwid by Lightspeed comes out ahead — but the right pick depends on your priorities.
| Platform | Ecwid by LightspeedAll-in-one | |
|---|---|---|
| Scores | ||
| SellingScene score | 3.9/5 | 4.2/5 |
| User rating | 4.2 | 4.2 |
| Reviews | 9,210 | 1,080 |
| Pricing | ||
| Starting price | $40/mo | Free |
| Pricing model | Professional plan, per month | free plan + paid tiers |
| Transaction fees | 8–15% referral fee + optional FBA fees | 0% (processing applies) |
| Hosting & setup | ||
| Hosting type | Marketplace | Embeddable widget |
| Free trial | Individual plan (pay per sale) | Free plan available |
| Staff accounts | User permissions | By plan |
| Product limit | Unlimited listings | 5 free; unlimited on paid |
| Payments & security | ||
| Payment gateways | Amazon-managed checkout | 70+ payment providers |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | No | Yes |
| Catalog & content | ||
| Themes / templates | N/A (standard listings) | Inherits host site design |
| App marketplace | Selling Partner Appstore | App market & integrations |
| Multi-currency | Yes | Yes |
| Multi-language | Yes | Yes |
| POS included | No | Yes |
| Abandoned cart recovery | No | Yes |
| Built-in blog | No | No |
| Tools & flexibility | ||
| Drag-and-drop editor | No | No |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | Seller Support, case log | Email, chat, phone (higher tiers) |
| Actions | Read review | Read review |
Why pick Amazon?
Selling on Amazon means instant access to the largest pool of ready-to-buy shoppers on earth, plus FBA fulfillment that handles storage and shipping. The trade-off is fierce competition, thin margins after fees, and almost no control over the customer relationship.
Best for: Sellers chasing maximum reach and Prime logistics
Read the full Amazon reviewWhy pick Ecwid by Lightspeed?
Ecwid is the easiest way to bolt a real store onto a site you already own, syncing one catalog across web, social, and marketplaces. It is not meant to be your primary site builder, so design control stays limited.
Best for: Adding a cart to a site you already have
Read the full Ecwid by Lightspeed review