Walmart Marketplace vs Webflow Ecommerce
A side-by-side look at Walmart Marketplace and Webflow Ecommerce. On our scoring, Webflow Ecommerce comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.7/5 | 3.8/5 |
| User rating | 3.9 | 4.3 |
| Reviews | 1,430 | 870 |
| Pricing | ||
| Starting price | Free | $29/mo |
| Pricing model | no monthly fee, referral fees only | Ecommerce Standard, billed annually |
| Transaction fees | 6–15% referral fee by category | 2% on Standard, 0% on higher tiers |
| Hosting & setup | ||
| Hosting type | Marketplace | Fully hosted (SaaS) |
| Free trial | No monthly fee | Free plan available |
| Staff accounts | User permissions | Role-based by plan |
| Product limit | Unlimited (approved sellers) | Up to 3,000 (by plan) |
| Payments & security | ||
| Payment gateways | Walmart-managed checkout | Stripe, PayPal, Apple Pay |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | No | No |
| Catalog & content | ||
| Themes / templates | N/A (standard listings) | Templates + full custom design |
| App marketplace | Solution provider network | Growing app marketplace |
| Multi-currency | No | No |
| Multi-language | No | Yes |
| POS included | No | No |
| Abandoned cart recovery | No | Yes |
| Built-in blog | No | Yes |
| Tools & flexibility | ||
| Drag-and-drop editor | No | Yes |
| API access | Yes | Yes |
| Mobile app | Yes | No |
| Support channels | Partner support, ticketing | Email/ticket, University, community forum |
| Actions | Read review | Read review |
Why pick Walmart Marketplace?
Walmart Marketplace offers access to a massive US shopper base with no monthly fee and less crowding than Amazon. Approval is selective and the tooling is younger, so it rewards sellers who already run a tight operation.
Best for: Established sellers expanding beyond Amazon
Read the full Walmart Marketplace reviewWhy pick Webflow Ecommerce?
Webflow gives designers near-total visual control without writing code, producing some of the most distinctive stores on the web. The learning curve is real and its commerce features stay lighter than dedicated platforms.
Best for: Designers building pixel-perfect custom stores
Read the full Webflow Ecommerce review