Substack vs Walmart Marketplace
A side-by-side look at Substack and Walmart Marketplace. On our scoring, Substack comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 4.0/5 | 3.7/5 |
| User rating | 4.2 | 3.9 |
| Reviews | 1,320 | 1,430 |
| Pricing | ||
| Starting price | Free | Free |
| Pricing model | no monthly fee, revenue share | no monthly fee, referral fees only |
| Transaction fees | 10% of subscription revenue (plus processing) | 6–15% referral fee by category |
| Hosting & setup | ||
| Hosting type | Fully hosted (SaaS) | Marketplace |
| Free trial | Free to start | No monthly fee |
| Staff accounts | Multiple authors | User permissions |
| Product limit | N/A (subscriptions) | Unlimited (approved sellers) |
| Payments & security | ||
| Payment gateways | Stripe | Walmart-managed checkout |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | Yes | No |
| Catalog & content | ||
| Themes / templates | Publication styling | N/A (standard listings) |
| App marketplace | Limited integrations | Solution provider network |
| Multi-currency | No | No |
| Multi-language | No | No |
| POS included | No | No |
| Abandoned cart recovery | No | No |
| Built-in blog | Yes | No |
| Tools & flexibility | ||
| Drag-and-drop editor | No | No |
| API access | No | Yes |
| Mobile app | Yes | Yes |
| Support channels | Email & help center | Partner support, ticketing |
| Actions | Read review | Read review |
Why pick Substack?
Substack makes launching a paid newsletter effortless, bundling publishing, email, payments, and a discovery network at no upfront cost. The flat 10% revenue cut is significant once you scale, and you build on their network, not your own.
Best for: Writers monetizing newsletters and subscriptions
Read the full Substack reviewWhy pick Walmart Marketplace?
Walmart Marketplace offers access to a massive US shopper base with no monthly fee and less crowding than Amazon. Approval is selective and the tooling is younger, so it rewards sellers who already run a tight operation.
Best for: Established sellers expanding beyond Amazon
Read the full Walmart Marketplace review