Printful vs Walmart Marketplace
A side-by-side look at Printful and Walmart Marketplace. On our scoring, Printful comes out ahead — but the right pick depends on your priorities.
| Platform | PrintfulPrint-on-demand | |
|---|---|---|
| Scores | ||
| SellingScene score | 4.2/5 | 3.7/5 |
| User rating | 4.3 | 3.9 |
| Reviews | 2,140 | 1,430 |
| Pricing | ||
| Starting price | Free | Free |
| Pricing model | no monthly fee, pay per product | no monthly fee, referral fees only |
| Transaction fees | Per-item product + fulfillment cost | 6–15% referral fee by category |
| Hosting & setup | ||
| Hosting type | Fulfillment integration | Marketplace |
| Free trial | Free to use | No monthly fee |
| Staff accounts | Team access | User permissions |
| Product limit | Unlimited products | Unlimited (approved sellers) |
| Payments & security | ||
| Payment gateways | Inherits connected store | Walmart-managed checkout |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | No | No |
| Catalog & content | ||
| Themes / templates | Inherits connected store | N/A (standard listings) |
| App marketplace | Integrates with most platforms | Solution provider network |
| Multi-currency | Yes | No |
| Multi-language | Yes | No |
| POS included | No | No |
| Abandoned cart recovery | No | No |
| Built-in blog | No | No |
| Tools & flexibility | ||
| Drag-and-drop editor | No | No |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | 24/7 chat & email | Partner support, ticketing |
| Actions | Read review | Read review |
Why pick Printful?
Printful is the quality leader in print-on-demand, with in-house fulfillment, strong product quality, and integrations into nearly every store builder. You pay for that quality with higher per-item costs that squeeze margins.
Best for: Brands wanting quality merch with no inventory
Read the full Printful reviewWhy pick Walmart Marketplace?
Walmart Marketplace offers access to a massive US shopper base with no monthly fee and less crowding than Amazon. Approval is selective and the tooling is younger, so it rewards sellers who already run a tight operation.
Best for: Established sellers expanding beyond Amazon
Read the full Walmart Marketplace review