Meta Shops vs WooCommerce
A side-by-side look at Meta Shops and WooCommerce. On our scoring, WooCommerce comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.6/5 | 4.2/5 |
| User rating | 3.7 | 4.4 |
| Reviews | 2,050 | 3,890 |
| Pricing | ||
| Starting price | Free | Free |
| Pricing model | free to set up + selling fees | free core + hosting & extensions |
| Transaction fees | 5% per shipment (or $0.40 for orders ≤ $8) | 0% (payment processor fees apply) |
| Hosting & setup | ||
| Hosting type | Social commerce | Self-hosted |
| Free trial | Free to set up | Free core plugin |
| Staff accounts | Business Manager roles | Unlimited (role-based) |
| Product limit | Catalog-based | Unlimited |
| Payments & security | ||
| Payment gateways | Meta Checkout / partner platforms | 100+ via extensions (Stripe, PayPal, etc.) |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | No | Yes |
| Catalog & content | ||
| Themes / templates | Limited storefront styling | Thousands (WP ecosystem) |
| App marketplace | Commerce platform integrations | 900+ official extensions |
| Multi-currency | Yes | Yes |
| Multi-language | Yes | Yes |
| POS included | No | No |
| Abandoned cart recovery | No | Yes |
| Built-in blog | No | Yes |
| Tools & flexibility | ||
| Drag-and-drop editor | No | Yes |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | Help center, limited support | Docs, community forums, host/extension support |
| Actions | Read review | Read review |
Why pick Meta Shops?
Meta Shops lets brands turn an existing Facebook and Instagram following into a tappable storefront with minimal setup. It works best as a sales channel alongside a real store, and checkout features vary a lot by region.
Best for: Brands with an active Facebook or Instagram audience
Read the full Meta Shops reviewWhy pick WooCommerce?
WooCommerce gives you total ownership and zero platform fees, but you trade convenience for responsibility. If you already live in WordPress and have some technical comfort, it is unbeatable on flexibility and cost of goods.
Best for: WordPress users who want full control
Read the full WooCommerce review