Meta Shops vs Walmart Marketplace
A side-by-side look at Meta Shops and Walmart Marketplace. On our scoring, Walmart Marketplace comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.6/5 | 3.7/5 |
| User rating | 3.7 | 3.9 |
| Reviews | 2,050 | 1,430 |
| Pricing | ||
| Starting price | Free | Free |
| Pricing model | free to set up + selling fees | no monthly fee, referral fees only |
| Transaction fees | 5% per shipment (or $0.40 for orders ≤ $8) | 6–15% referral fee by category |
| Hosting & setup | ||
| Hosting type | Social commerce | Marketplace |
| Free trial | Free to set up | No monthly fee |
| Staff accounts | Business Manager roles | User permissions |
| Product limit | Catalog-based | Unlimited (approved sellers) |
| Payments & security | ||
| Payment gateways | Meta Checkout / partner platforms | Walmart-managed checkout |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | No | No |
| Catalog & content | ||
| Themes / templates | Limited storefront styling | N/A (standard listings) |
| App marketplace | Commerce platform integrations | Solution provider network |
| Multi-currency | Yes | No |
| Multi-language | Yes | No |
| POS included | No | No |
| Abandoned cart recovery | No | No |
| Built-in blog | No | No |
| Tools & flexibility | ||
| Drag-and-drop editor | No | No |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | Help center, limited support | Partner support, ticketing |
| Actions | Read review | Read review |
Why pick Meta Shops?
Meta Shops lets brands turn an existing Facebook and Instagram following into a tappable storefront with minimal setup. It works best as a sales channel alongside a real store, and checkout features vary a lot by region.
Best for: Brands with an active Facebook or Instagram audience
Read the full Meta Shops reviewWhy pick Walmart Marketplace?
Walmart Marketplace offers access to a massive US shopper base with no monthly fee and less crowding than Amazon. Approval is selective and the tooling is younger, so it rewards sellers who already run a tight operation.
Best for: Established sellers expanding beyond Amazon
Read the full Walmart Marketplace review