Meta Shops vs PrestaShop
A side-by-side look at Meta Shops and PrestaShop. On our scoring, PrestaShop comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.6/5 | 3.9/5 |
| User rating | 3.7 | 3.9 |
| Reviews | 2,050 | 760 |
| Pricing | ||
| Starting price | Free | Free |
| Pricing model | free to set up + selling fees | free core + hosting & modules |
| Transaction fees | 5% per shipment (or $0.40 for orders ≤ $8) | 0% (processor fees apply) |
| Hosting & setup | ||
| Hosting type | Social commerce | Self-hosted |
| Free trial | Free to set up | Free core |
| Staff accounts | Business Manager roles | Unlimited (role-based) |
| Product limit | Catalog-based | Unlimited |
| Payments & security | ||
| Payment gateways | Meta Checkout / partner platforms | 250+ payment modules |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | No | Yes |
| Catalog & content | ||
| Themes / templates | Limited storefront styling | Thousands (marketplace) |
| App marketplace | Commerce platform integrations | 5,000+ modules |
| Multi-currency | Yes | Yes |
| Multi-language | Yes | Yes |
| POS included | No | No |
| Abandoned cart recovery | No | Yes |
| Built-in blog | No | No |
| Tools & flexibility | ||
| Drag-and-drop editor | No | No |
| API access | Yes | Yes |
| Mobile app | Yes | No |
| Support channels | Help center, limited support | Community forum, paid official support |
| Actions | Read review | Read review |
Why pick Meta Shops?
Meta Shops lets brands turn an existing Facebook and Instagram following into a tappable storefront with minimal setup. It works best as a sales channel alongside a real store, and checkout features vary a lot by region.
Best for: Brands with an active Facebook or Instagram audience
Read the full Meta Shops reviewWhy pick PrestaShop?
PrestaShop is a capable open-source alternative with strong multi-language and multi-currency support, especially popular in Europe. Expect to pay for modules and hosting, and to do more hands-on maintenance.
Best for: Technical EU merchants wanting localization
Read the full PrestaShop review