Etsy vs WooCommerce
A side-by-side look at Etsy and WooCommerce. On our scoring, WooCommerce comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.8/5 | 4.2/5 |
| User rating | 4.1 | 4.4 |
| Reviews | 5,120 | 3,890 |
| Pricing | ||
| Starting price | Free | Free |
| Pricing model | pay per listing + selling fees | free core + hosting & extensions |
| Transaction fees | 6.5% transaction fee + $0.20 per listing | 0% (payment processor fees apply) |
| Hosting & setup | ||
| Hosting type | Marketplace | Self-hosted |
| Free trial | No subscription required | Free core plugin |
| Staff accounts | Limited | Unlimited (role-based) |
| Product limit | Unlimited listings | Unlimited |
| Payments & security | ||
| Payment gateways | Etsy Payments | 100+ via extensions (Stripe, PayPal, etc.) |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | Yes | Yes |
| Catalog & content | ||
| Themes / templates | Shop customization | Thousands (WP ecosystem) |
| App marketplace | Etsy integrations | 900+ official extensions |
| Multi-currency | Yes | Yes |
| Multi-language | Yes | Yes |
| POS included | Yes | No |
| Abandoned cart recovery | No | Yes |
| Built-in blog | No | Yes |
| Tools & flexibility | ||
| Drag-and-drop editor | No | Yes |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | Email, help center, limited chat | Docs, community forums, host/extension support |
| Actions | Read review | Read review |
Why pick Etsy?
Etsy connects independent makers with a built-in audience that specifically wants handmade, vintage, and craft goods, so discovery comes almost for free. Rising fees, mandatory ad costs, and tightening policies have frustrated many long-time sellers.
Best for: Makers selling handmade, vintage, or craft items
Read the full Etsy reviewWhy pick WooCommerce?
WooCommerce gives you total ownership and zero platform fees, but you trade convenience for responsibility. If you already live in WordPress and have some technical comfort, it is unbeatable on flexibility and cost of goods.
Best for: WordPress users who want full control
Read the full WooCommerce review