Etsy vs Webflow Ecommerce
A side-by-side look at Etsy and Webflow Ecommerce. On our scoring, Webflow Ecommerce comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.8/5 | 3.8/5 |
| User rating | 4.1 | 4.3 |
| Reviews | 5,120 | 870 |
| Pricing | ||
| Starting price | Free | $29/mo |
| Pricing model | pay per listing + selling fees | Ecommerce Standard, billed annually |
| Transaction fees | 6.5% transaction fee + $0.20 per listing | 2% on Standard, 0% on higher tiers |
| Hosting & setup | ||
| Hosting type | Marketplace | Fully hosted (SaaS) |
| Free trial | No subscription required | Free plan available |
| Staff accounts | Limited | Role-based by plan |
| Product limit | Unlimited listings | Up to 3,000 (by plan) |
| Payments & security | ||
| Payment gateways | Etsy Payments | Stripe, PayPal, Apple Pay |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | Yes | No |
| Catalog & content | ||
| Themes / templates | Shop customization | Templates + full custom design |
| App marketplace | Etsy integrations | Growing app marketplace |
| Multi-currency | Yes | No |
| Multi-language | Yes | Yes |
| POS included | Yes | No |
| Abandoned cart recovery | No | Yes |
| Built-in blog | No | Yes |
| Tools & flexibility | ||
| Drag-and-drop editor | No | Yes |
| API access | Yes | Yes |
| Mobile app | Yes | No |
| Support channels | Email, help center, limited chat | Email/ticket, University, community forum |
| Actions | Read review | Read review |
Why pick Etsy?
Etsy connects independent makers with a built-in audience that specifically wants handmade, vintage, and craft goods, so discovery comes almost for free. Rising fees, mandatory ad costs, and tightening policies have frustrated many long-time sellers.
Best for: Makers selling handmade, vintage, or craft items
Read the full Etsy reviewWhy pick Webflow Ecommerce?
Webflow gives designers near-total visual control without writing code, producing some of the most distinctive stores on the web. The learning curve is real and its commerce features stay lighter than dedicated platforms.
Best for: Designers building pixel-perfect custom stores
Read the full Webflow Ecommerce review