Etsy vs Walmart Marketplace
A side-by-side look at Etsy and Walmart Marketplace. On our scoring, Etsy comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.8/5 | 3.7/5 |
| User rating | 4.1 | 3.9 |
| Reviews | 5,120 | 1,430 |
| Pricing | ||
| Starting price | Free | Free |
| Pricing model | pay per listing + selling fees | no monthly fee, referral fees only |
| Transaction fees | 6.5% transaction fee + $0.20 per listing | 6–15% referral fee by category |
| Hosting & setup | ||
| Hosting type | Marketplace | Marketplace |
| Free trial | No subscription required | No monthly fee |
| Staff accounts | Limited | User permissions |
| Product limit | Unlimited listings | Unlimited (approved sellers) |
| Payments & security | ||
| Payment gateways | Etsy Payments | Walmart-managed checkout |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | Yes | No |
| Catalog & content | ||
| Themes / templates | Shop customization | N/A (standard listings) |
| App marketplace | Etsy integrations | Solution provider network |
| Multi-currency | Yes | No |
| Multi-language | Yes | No |
| POS included | Yes | No |
| Abandoned cart recovery | No | No |
| Built-in blog | No | No |
| Tools & flexibility | ||
| Drag-and-drop editor | No | No |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | Email, help center, limited chat | Partner support, ticketing |
| Actions | Read review | Read review |
Why pick Etsy?
Etsy connects independent makers with a built-in audience that specifically wants handmade, vintage, and craft goods, so discovery comes almost for free. Rising fees, mandatory ad costs, and tightening policies have frustrated many long-time sellers.
Best for: Makers selling handmade, vintage, or craft items
Read the full Etsy reviewWhy pick Walmart Marketplace?
Walmart Marketplace offers access to a massive US shopper base with no monthly fee and less crowding than Amazon. Approval is selective and the tooling is younger, so it rewards sellers who already run a tight operation.
Best for: Established sellers expanding beyond Amazon
Read the full Walmart Marketplace review