Etsy vs Sellfy
A side-by-side look at Etsy and Sellfy. On our scoring, Sellfy comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.8/5 | 4.0/5 |
| User rating | 4.1 | 4 |
| Reviews | 5,120 | 720 |
| Pricing | ||
| Starting price | Free | $29/mo |
| Pricing model | pay per listing + selling fees | Starter plan, billed annually |
| Transaction fees | 6.5% transaction fee + $0.20 per listing | 0% transaction fees |
| Hosting & setup | ||
| Hosting type | Marketplace | Fully hosted (SaaS) |
| Free trial | No subscription required | 14 days |
| Staff accounts | Limited | Single account |
| Product limit | Unlimited listings | Unlimited (annual sales caps) |
| Payments & security | ||
| Payment gateways | Etsy Payments | Stripe, PayPal |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | Yes | No |
| Catalog & content | ||
| Themes / templates | Shop customization | Customizable storefront |
| App marketplace | Etsy integrations | Core integrations |
| Multi-currency | Yes | No |
| Multi-language | Yes | No |
| POS included | Yes | No |
| Abandoned cart recovery | No | Yes |
| Built-in blog | No | No |
| Tools & flexibility | ||
| Drag-and-drop editor | No | No |
| API access | Yes | No |
| Mobile app | Yes | No |
| Support channels | Email, help center, limited chat | Email & live chat |
| Actions | Read review | Read review |
Why pick Etsy?
Etsy connects independent makers with a built-in audience that specifically wants handmade, vintage, and craft goods, so discovery comes almost for free. Rising fees, mandatory ad costs, and tightening policies have frustrated many long-time sellers.
Best for: Makers selling handmade, vintage, or craft items
Read the full Etsy reviewWhy pick Sellfy?
Sellfy bundles digital products, subscriptions, and print-on-demand merch into one tidy storefront with no transaction fees. It is a great all-rounder for creators, though it lacks the depth of a dedicated commerce platform.
Best for: Creators selling digital products and merch together
Read the full Sellfy review