Etsy vs Meta Shops
A side-by-side look at Etsy and Meta Shops. On our scoring, Etsy comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.8/5 | 3.6/5 |
| User rating | 4.1 | 3.7 |
| Reviews | 5,120 | 2,050 |
| Pricing | ||
| Starting price | Free | Free |
| Pricing model | pay per listing + selling fees | free to set up + selling fees |
| Transaction fees | 6.5% transaction fee + $0.20 per listing | 5% per shipment (or $0.40 for orders ≤ $8) |
| Hosting & setup | ||
| Hosting type | Marketplace | Social commerce |
| Free trial | No subscription required | Free to set up |
| Staff accounts | Limited | Business Manager roles |
| Product limit | Unlimited listings | Catalog-based |
| Payments & security | ||
| Payment gateways | Etsy Payments | Meta Checkout / partner platforms |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | Yes | No |
| Catalog & content | ||
| Themes / templates | Shop customization | Limited storefront styling |
| App marketplace | Etsy integrations | Commerce platform integrations |
| Multi-currency | Yes | Yes |
| Multi-language | Yes | Yes |
| POS included | Yes | No |
| Abandoned cart recovery | No | No |
| Built-in blog | No | No |
| Tools & flexibility | ||
| Drag-and-drop editor | No | No |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | Email, help center, limited chat | Help center, limited support |
| Actions | Read review | Read review |
Why pick Etsy?
Etsy connects independent makers with a built-in audience that specifically wants handmade, vintage, and craft goods, so discovery comes almost for free. Rising fees, mandatory ad costs, and tightening policies have frustrated many long-time sellers.
Best for: Makers selling handmade, vintage, or craft items
Read the full Etsy reviewWhy pick Meta Shops?
Meta Shops lets brands turn an existing Facebook and Instagram following into a tappable storefront with minimal setup. It works best as a sales channel alongside a real store, and checkout features vary a lot by region.
Best for: Brands with an active Facebook or Instagram audience
Read the full Meta Shops review