eBay vs Shopify
A side-by-side look at eBay and Shopify. On our scoring, Shopify comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.7/5 | 4.7/5 |
| User rating | 4 | 4.7 |
| Reviews | 4,360 | 5,421 |
| Pricing | ||
| Starting price | Free | $39/mo |
| Pricing model | free to list + optional Store subscription | per month, billed monthly |
| Transaction fees | ~13% final value fee (varies by category) | 2.9% + 30¢ (0% with Shopify Payments) |
| Hosting & setup | ||
| Hosting type | Marketplace | Fully hosted (SaaS) |
| Free trial | Free listings up to a limit | 3 days + $1/mo for 3 months |
| Staff accounts | Limited | 2–15 by plan |
| Product limit | Limits scale with account | Unlimited |
| Payments & security | ||
| Payment gateways | eBay Managed Payments | 100+ gateways + Shopify Payments |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | No | Yes |
| Catalog & content | ||
| Themes / templates | N/A (standard listings) | 12 free, 100+ paid |
| App marketplace | Seller tools & integrations | 8,000+ apps |
| Multi-currency | Yes | Yes |
| Multi-language | Yes | Yes |
| POS included | No | Yes |
| Abandoned cart recovery | No | Yes |
| Built-in blog | No | Yes |
| Tools & flexibility | ||
| Drag-and-drop editor | No | Yes |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | Phone, chat, help center | 24/7 live chat, phone callback, email |
| Actions | Read review | Read review |
Why pick eBay?
eBay still owns the auction format and remains a powerful outlet for used, refurbished, and collectible items with a huge global audience. Its final value fees and dated seller tools are the price of that reach.
Best for: Used, collectible, and auction-style goods
Read the full eBay reviewWhy pick Shopify?
Shopify remains the platform to beat. Its polished admin, best-in-class checkout, and enormous app ecosystem make it the safest choice for most merchants — provided you are comfortable using Shopify Payments to avoid extra transaction fees.
Best for: Growing brands that want everything in one place
Read the full Shopify review