eBay vs Meta Shops
A side-by-side look at eBay and Meta Shops. On our scoring, eBay comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.7/5 | 3.6/5 |
| User rating | 4 | 3.7 |
| Reviews | 4,360 | 2,050 |
| Pricing | ||
| Starting price | Free | Free |
| Pricing model | free to list + optional Store subscription | free to set up + selling fees |
| Transaction fees | ~13% final value fee (varies by category) | 5% per shipment (or $0.40 for orders ≤ $8) |
| Hosting & setup | ||
| Hosting type | Marketplace | Social commerce |
| Free trial | Free listings up to a limit | Free to set up |
| Staff accounts | Limited | Business Manager roles |
| Product limit | Limits scale with account | Catalog-based |
| Payments & security | ||
| Payment gateways | eBay Managed Payments | Meta Checkout / partner platforms |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | No | No |
| Catalog & content | ||
| Themes / templates | N/A (standard listings) | Limited storefront styling |
| App marketplace | Seller tools & integrations | Commerce platform integrations |
| Multi-currency | Yes | Yes |
| Multi-language | Yes | Yes |
| POS included | No | No |
| Abandoned cart recovery | No | No |
| Built-in blog | No | No |
| Tools & flexibility | ||
| Drag-and-drop editor | No | No |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | Phone, chat, help center | Help center, limited support |
| Actions | Read review | Read review |
Why pick eBay?
eBay still owns the auction format and remains a powerful outlet for used, refurbished, and collectible items with a huge global audience. Its final value fees and dated seller tools are the price of that reach.
Best for: Used, collectible, and auction-style goods
Read the full eBay reviewWhy pick Meta Shops?
Meta Shops lets brands turn an existing Facebook and Instagram following into a tappable storefront with minimal setup. It works best as a sales channel alongside a real store, and checkout features vary a lot by region.
Best for: Brands with an active Facebook or Instagram audience
Read the full Meta Shops review