Easy Digital Downloads vs Meta Shops
A side-by-side look at Easy Digital Downloads and Meta Shops. On our scoring, Easy Digital Downloads comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 4.0/5 | 3.6/5 |
| User rating | 4.1 | 3.7 |
| Reviews | 670 | 2,050 |
| Pricing | ||
| Starting price | Free | Free |
| Pricing model | free core + annual pass for extensions | free to set up + selling fees |
| Transaction fees | 0% (processor fees apply) | 5% per shipment (or $0.40 for orders ≤ $8) |
| Hosting & setup | ||
| Hosting type | Self-hosted (WordPress) | Social commerce |
| Free trial | Free core plugin | Free to set up |
| Staff accounts | WordPress roles | Business Manager roles |
| Product limit | Unlimited | Catalog-based |
| Payments & security | ||
| Payment gateways | Stripe, PayPal + gateways | Meta Checkout / partner platforms |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | Yes | No |
| Catalog & content | ||
| Themes / templates | WordPress theme ecosystem | Limited storefront styling |
| App marketplace | Official extensions library | Commerce platform integrations |
| Multi-currency | No | Yes |
| Multi-language | Yes | Yes |
| POS included | No | No |
| Abandoned cart recovery | Yes | No |
| Built-in blog | Yes | No |
| Tools & flexibility | ||
| Drag-and-drop editor | Yes | No |
| API access | Yes | Yes |
| Mobile app | No | Yes |
| Support channels | Ticket support (pass), documentation | Help center, limited support |
| Actions | Read review | Read review |
Why pick Easy Digital Downloads?
Easy Digital Downloads is the specialist choice for selling digital goods on WordPress, with clean license and subscription handling that WooCommerce bolts on awkwardly. You will buy extension passes to unlock its full power.
Best for: WordPress users selling files and licenses
Read the full Easy Digital Downloads reviewWhy pick Meta Shops?
Meta Shops lets brands turn an existing Facebook and Instagram following into a tappable storefront with minimal setup. It works best as a sales channel alongside a real store, and checkout features vary a lot by region.
Best for: Brands with an active Facebook or Instagram audience
Read the full Meta Shops review