BigCommerce vs Meta Shops
A side-by-side look at BigCommerce and Meta Shops. On our scoring, BigCommerce comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 4.4/5 | 3.6/5 |
| User rating | 4.3 | 3.7 |
| Reviews | 1,675 | 2,050 |
| Pricing | ||
| Starting price | $39/mo | Free |
| Pricing model | per month, billed annually | free to set up + selling fees |
| Transaction fees | 0% on all plans | 5% per shipment (or $0.40 for orders ≤ $8) |
| Hosting & setup | ||
| Hosting type | Fully hosted (SaaS) | Social commerce |
| Free trial | 15 days | Free to set up |
| Staff accounts | Unlimited | Business Manager roles |
| Product limit | Unlimited | Catalog-based |
| Payments & security | ||
| Payment gateways | 65+ gateways, no added fees | Meta Checkout / partner platforms |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | Yes | No |
| Catalog & content | ||
| Themes / templates | 12 free, 200+ paid | Limited storefront styling |
| App marketplace | 850+ apps | Commerce platform integrations |
| Multi-currency | Yes | Yes |
| Multi-language | Yes | Yes |
| POS included | No | No |
| Abandoned cart recovery | Yes | No |
| Built-in blog | Yes | No |
| Tools & flexibility | ||
| Drag-and-drop editor | Yes | No |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | 24/7 phone, live chat, email | Help center, limited support |
| Actions | Read review | Read review |
Why pick BigCommerce?
BigCommerce packs an unusually generous native feature set and charges no transaction fees, making it a strong pick for mid-market stores. Just watch the annual sales thresholds that quietly push you onto pricier plans.
Best for: Mid-market stores with complex catalogs
Read the full BigCommerce reviewWhy pick Meta Shops?
Meta Shops lets brands turn an existing Facebook and Instagram following into a tappable storefront with minimal setup. It works best as a sales channel alongside a real store, and checkout features vary a lot by region.
Best for: Brands with an active Facebook or Instagram audience
Read the full Meta Shops review