Big Cartel vs Etsy
A side-by-side look at Big Cartel and Etsy. On our scoring, Big Cartel comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.8/5 | 3.8/5 |
| User rating | 3.9 | 4.1 |
| Reviews | 690 | 5,120 |
| Pricing | ||
| Starting price | Free | Free |
| Pricing model | free up to 5 products + paid tiers | pay per listing + selling fees |
| Transaction fees | 0% (processing applies) | 6.5% transaction fee + $0.20 per listing |
| Hosting & setup | ||
| Hosting type | Fully hosted (SaaS) | Marketplace |
| Free trial | Free plan available | No subscription required |
| Staff accounts | Single account | Limited |
| Product limit | 5 / 50 / 500 by plan | Unlimited listings |
| Payments & security | ||
| Payment gateways | Stripe, PayPal | Etsy Payments |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | No | Yes |
| Catalog & content | ||
| Themes / templates | Customizable themes | Shop customization |
| App marketplace | Limited integrations | Etsy integrations |
| Multi-currency | No | Yes |
| Multi-language | No | Yes |
| POS included | No | Yes |
| Abandoned cart recovery | No | No |
| Built-in blog | No | No |
| Tools & flexibility | ||
| Drag-and-drop editor | No | No |
| API access | No | Yes |
| Mobile app | Yes | Yes |
| Support channels | Email & help center | Email, help center, limited chat |
| Actions | Read review | Read review |
Why pick Big Cartel?
Big Cartel is purpose-built for artists who want a clean, no-fuss shop without commerce overwhelm, and the free plan is genuinely useful. Its hard product limits and minimal features mean growing brands will outgrow it.
Best for: Artists and makers with small product counts
Read the full Big Cartel reviewWhy pick Etsy?
Etsy connects independent makers with a built-in audience that specifically wants handmade, vintage, and craft goods, so discovery comes almost for free. Rising fees, mandatory ad costs, and tightening policies have frustrated many long-time sellers.
Best for: Makers selling handmade, vintage, or craft items
Read the full Etsy review