Amazon vs WooCommerce
A side-by-side look at Amazon and WooCommerce. On our scoring, WooCommerce comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.9/5 | 4.2/5 |
| User rating | 4.2 | 4.4 |
| Reviews | 9,210 | 3,890 |
| Pricing | ||
| Starting price | $40/mo | Free |
| Pricing model | Professional plan, per month | free core + hosting & extensions |
| Transaction fees | 8–15% referral fee + optional FBA fees | 0% (payment processor fees apply) |
| Hosting & setup | ||
| Hosting type | Marketplace | Self-hosted |
| Free trial | Individual plan (pay per sale) | Free core plugin |
| Staff accounts | User permissions | Unlimited (role-based) |
| Product limit | Unlimited listings | Unlimited |
| Payments & security | ||
| Payment gateways | Amazon-managed checkout | 100+ via extensions (Stripe, PayPal, etc.) |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | No | Yes |
| Catalog & content | ||
| Themes / templates | N/A (standard listings) | Thousands (WP ecosystem) |
| App marketplace | Selling Partner Appstore | 900+ official extensions |
| Multi-currency | Yes | Yes |
| Multi-language | Yes | Yes |
| POS included | No | No |
| Abandoned cart recovery | No | Yes |
| Built-in blog | No | Yes |
| Tools & flexibility | ||
| Drag-and-drop editor | No | Yes |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | Seller Support, case log | Docs, community forums, host/extension support |
| Actions | Read review | Read review |
Why pick Amazon?
Selling on Amazon means instant access to the largest pool of ready-to-buy shoppers on earth, plus FBA fulfillment that handles storage and shipping. The trade-off is fierce competition, thin margins after fees, and almost no control over the customer relationship.
Best for: Sellers chasing maximum reach and Prime logistics
Read the full Amazon reviewWhy pick WooCommerce?
WooCommerce gives you total ownership and zero platform fees, but you trade convenience for responsibility. If you already live in WordPress and have some technical comfort, it is unbeatable on flexibility and cost of goods.
Best for: WordPress users who want full control
Read the full WooCommerce review