Amazon vs Webflow Ecommerce
A side-by-side look at Amazon and Webflow Ecommerce. On our scoring, Amazon comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.9/5 | 3.8/5 |
| User rating | 4.2 | 4.3 |
| Reviews | 9,210 | 870 |
| Pricing | ||
| Starting price | $40/mo | $29/mo |
| Pricing model | Professional plan, per month | Ecommerce Standard, billed annually |
| Transaction fees | 8–15% referral fee + optional FBA fees | 2% on Standard, 0% on higher tiers |
| Hosting & setup | ||
| Hosting type | Marketplace | Fully hosted (SaaS) |
| Free trial | Individual plan (pay per sale) | Free plan available |
| Staff accounts | User permissions | Role-based by plan |
| Product limit | Unlimited listings | Up to 3,000 (by plan) |
| Payments & security | ||
| Payment gateways | Amazon-managed checkout | Stripe, PayPal, Apple Pay |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | No | No |
| Catalog & content | ||
| Themes / templates | N/A (standard listings) | Templates + full custom design |
| App marketplace | Selling Partner Appstore | Growing app marketplace |
| Multi-currency | Yes | No |
| Multi-language | Yes | Yes |
| POS included | No | No |
| Abandoned cart recovery | No | Yes |
| Built-in blog | No | Yes |
| Tools & flexibility | ||
| Drag-and-drop editor | No | Yes |
| API access | Yes | Yes |
| Mobile app | Yes | No |
| Support channels | Seller Support, case log | Email/ticket, University, community forum |
| Actions | Read review | Read review |
Why pick Amazon?
Selling on Amazon means instant access to the largest pool of ready-to-buy shoppers on earth, plus FBA fulfillment that handles storage and shipping. The trade-off is fierce competition, thin margins after fees, and almost no control over the customer relationship.
Best for: Sellers chasing maximum reach and Prime logistics
Read the full Amazon reviewWhy pick Webflow Ecommerce?
Webflow gives designers near-total visual control without writing code, producing some of the most distinctive stores on the web. The learning curve is real and its commerce features stay lighter than dedicated platforms.
Best for: Designers building pixel-perfect custom stores
Read the full Webflow Ecommerce review