Amazon vs Meta Shops
A side-by-side look at Amazon and Meta Shops. On our scoring, Amazon comes out ahead — but the right pick depends on your priorities.
| Platform | ||
|---|---|---|
| Scores | ||
| SellingScene score | 3.9/5 | 3.6/5 |
| User rating | 4.2 | 3.7 |
| Reviews | 9,210 | 2,050 |
| Pricing | ||
| Starting price | $40/mo | Free |
| Pricing model | Professional plan, per month | free to set up + selling fees |
| Transaction fees | 8–15% referral fee + optional FBA fees | 5% per shipment (or $0.40 for orders ≤ $8) |
| Hosting & setup | ||
| Hosting type | Marketplace | Social commerce |
| Free trial | Individual plan (pay per sale) | Free to set up |
| Staff accounts | User permissions | Business Manager roles |
| Product limit | Unlimited listings | Catalog-based |
| Payments & security | ||
| Payment gateways | Amazon-managed checkout | Meta Checkout / partner platforms |
| SSL included | Yes | Yes |
| PCI compliant | Yes | Yes |
| Gift cards | No | No |
| Catalog & content | ||
| Themes / templates | N/A (standard listings) | Limited storefront styling |
| App marketplace | Selling Partner Appstore | Commerce platform integrations |
| Multi-currency | Yes | Yes |
| Multi-language | Yes | Yes |
| POS included | No | No |
| Abandoned cart recovery | No | No |
| Built-in blog | No | No |
| Tools & flexibility | ||
| Drag-and-drop editor | No | No |
| API access | Yes | Yes |
| Mobile app | Yes | Yes |
| Support channels | Seller Support, case log | Help center, limited support |
| Actions | Read review | Read review |
Why pick Amazon?
Selling on Amazon means instant access to the largest pool of ready-to-buy shoppers on earth, plus FBA fulfillment that handles storage and shipping. The trade-off is fierce competition, thin margins after fees, and almost no control over the customer relationship.
Best for: Sellers chasing maximum reach and Prime logistics
Read the full Amazon reviewWhy pick Meta Shops?
Meta Shops lets brands turn an existing Facebook and Instagram following into a tappable storefront with minimal setup. It works best as a sales channel alongside a real store, and checkout features vary a lot by region.
Best for: Brands with an active Facebook or Instagram audience
Read the full Meta Shops review