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Head to head

Amazon vs Gumroad

A side-by-side look at Amazon and Gumroad. On our scoring, Gumroad comes out ahead — but the right pick depends on your priorities.

Platform
Amazon logoAmazonMarketplace
Gumroad logoGumroadCreator & digital
Scores
SellingScene score3.9/54.0/5
User rating4.24.1
Reviews9,2101,890
Pricing
Starting price$40/moFree
Pricing modelProfessional plan, per monthno monthly fee, flat per-sale fee
Transaction fees8–15% referral fee + optional FBA fees10% flat fee per sale (plus processing)
Hosting & setup
Hosting typeMarketplaceFully hosted (SaaS)
Free trialIndividual plan (pay per sale)Free to start
Staff accountsUser permissionsSingle account
Product limitUnlimited listingsUnlimited
Payments & security
Payment gatewaysAmazon-managed checkoutGumroad-managed (cards, PayPal)
SSL includedYesYes
PCI compliantYesYes
Gift cardsNoNo
Catalog & content
Themes / templatesN/A (standard listings)Simple profile storefront
App marketplaceSelling Partner AppstoreZapier & integrations
Multi-currencyYesYes
Multi-languageYesNo
POS includedNoNo
Abandoned cart recoveryNoNo
Built-in blogNoNo
Tools & flexibility
Drag-and-drop editorNoNo
API accessYesYes
Mobile appYesNo
Support channelsSeller Support, case logEmail & help center
ActionsRead reviewRead review

Why pick Amazon?

Selling on Amazon means instant access to the largest pool of ready-to-buy shoppers on earth, plus FBA fulfillment that handles storage and shipping. The trade-off is fierce competition, thin margins after fees, and almost no control over the customer relationship.

Best for: Sellers chasing maximum reach and Prime logistics

Read the full Amazon review

Why pick Gumroad?

Gumroad is the fastest way for a creator to start charging for digital products, with a setup measured in minutes and zero monthly cost. The flat 10% fee is steep at volume, and the storefront is intentionally bare-bones.

Best for: Creators selling ebooks, files, and memberships fast

Read the full Gumroad review